Elizabeth Arden Prevage City Smart Broad Spectrum SPF 50 Hydrating Shield
Elizabeth Arden introduces a new skin care product designed to help fight environmental damage. The new member of the Prevage family is the City Smart Broad Spectrum SPF 50 Hydrating Shield.
It is no secret that pollution, especially in the urban areas, harms overall health and also damages skin. UV exposure isn't the skin's single environmental enemy – high levels of pollution can also cause irreversible damage such as breaking the skin’s barrier function, and destroying its keratin levels. This all leads to dryness, dullness, dark spots, inflammation, and premature aging of the skin.
The new Prevage City Smart Broad Spectrum SPF 50 Hydrating Shield comes with a promise of significant pollution-neutralizing benefits. This multifunctional cream is based on superior anti-aging technology that neutralizes the damaging effects coming from the environment – from UV rays, to pollution and smoke. The cream is said to be the first-of-its-kind skin shield to combine pollution and UV protection with Elizabeth Arden’s proprietary DNA Enzyme Complex.